Designed to help the Washington State counselor, therapist, social worker psychotherapist or psychologist who is interested in finding out about the benefits and costs of advertising in the Puget Sound area on CounselingSeattle.com

Counselor Question:  (Based on an actual telephone voice mail from a counselor.)

"Floyd, I just received the annual invoice for my advertisement on the downtown page of CounselingSeattle.com and I was surprised at the price.    I wonder, what I am really getting out of it for my annual renewal fee."
 

October 2005

Dear Counselor:

You Annual Renewal Fee keeps your private practice listing on CounselingSeattle.com for another year.  You are getting the most effective, least expensive advertising available.  Advertising your private practice on CounselingSeattle.com would still be a bargain if it cost four times as much. 

CounselingSeattle.com places high in search engine results and is visited monthly by 25,000 to 31,500 people, unique visitors, who find the site using over 1,500 search words and phrases.  Any visitor who enters the site for any reason is able to navigate quickly to find a counselor or find a therapy group.

What are you getting for your money? Let me show you.  Your private practice counseling ad is on the downtown Seattle page of CounselingSeattle.com (one of about 200 pages on the site).

Go to http://www.Google.com and enter a simple search such as

counselor downtown Seattle

OR (second)

mental health counselor Your City, Washington

3rd: THEN TRY (from a Niche Specialty statement on the same page):

adults coping with chronic pain Seattle

4th: THEN TRY:

adults coping with chronic pain Washington

IN THE FIRST EXAMPLE: Your CounselingSeattle.com ad page comes up second out of 549,000 web sites.

IN THE SECOND EXAMPLE: there will be multiple results depending on the town or city name you enter--but CounselingSeattle.com will usually come up in the first four on the first page of results.

IN THE THIRD EXAMPLE: Your CounselingSeattle.com ad page comes up fourth out of about 136,000 web sites.

IN THE FOURTH EXAMPLE: Your CounselingSeattle.com ad page comes up third out of about 689,000 web sites.

In short, the CounselingSeattle.com page on which you advertise places in the top four of the first page of search results in all three searches! That’s really difficult to achieve and something all advertisers want.

In addition, in the most recent month, September 2005, the downtown Seattle therapist page on CounselingSeattle.com had 125 unique visitors who viewed the page 164 times. That’s an average of 1,450 visitors a year to your ad page--all there on purpose, looking for a counselor in your geographic area.

How many new client referrals do you need to have each year to pay off the annual costs of advertising on CounselingSeattle.com?  I would guess that one (or two) visits from one client should do it.

I would challenge you to come up with any other top-notch advertising medium that would let you run your private practice listing every day for a year at CounselingSeattle.com's low rates. (If there is such a place, please let me know, and I will start advertising CounselingSeattle.com there tomorrow!)

Feel free to share this with your peer group consultation meeting or any group of counselors. Read it to them, then take a vote and ask how many think you are being overcharged.  Please let me know what they have to say.  I care.  [Note: 2007 should be the last time an annual renewal fee is charged.  An automated process is coming on line shortly which will set up advertising charged monthly to your credit card.]    

Sincerely,

Floyd Else, MA, LMHC, NCC
[My job is helping counselors make money.]
Webmaster: http://www.CounselingSeattle.com
PO Box 6714, Bellevue, WA 98008-0714                

(Actual Google.com Search results 10/25/05)

[ Email your feedback to Floyd ]

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Related Information:
What is CounselingSeattle.com all about? a recent message to advertisers on our pages.
How many people visit CounselingSeattle.com a month? a periodic report of page activity.

    

             

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