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Designed to help the Washington State counselor, therapist, social worker psychotherapist or psychologist who is interested in finding out about the benefits and costs of advertising in the Puget Sound area on CounselingSeattle.com
Counselor Question: (Based on an actual telephone voice mail from a counselor.)
"Floyd, I just received the annual invoice for my advertisement on the downtown page of CounselingSeattle.com and I was surprised at the price. I wonder, what I am really getting out of it for my annual renewal fee." (The answer below has been edited to reflect current monthly charges for advertising on CounselingSeattle.com)
October 2005
Dear Counselor:
You Annual Renewal Fee keeps your private practice listing on CounselingSeattle.com for another year. You are getting the most effective, least expensive advertising available. Advertising your private practice on CounselingSeattle.com would still be a bargain if it cost four times as much.
CounselingSeattle.com places high in search engine results and is visited monthly by 25,000 to 31,500 people, unique visitors, who find the site using over 1,500 search words and phrases. Any visitor who enters the site for any reason is able to navigate quickly to find a counselor or find a therapy group.
What are you getting for your money? Your private practice counseling ad is on the downtown Seattle page of CounselingSeattle.com.
In the most recent month, September 2005, the downtown Seattle therapist page on CounselingSeattle.com had 125 unique visitors who viewed the page 164 times. That’s an average of 1,450 visitors a year to your ad page--all there on purpose, looking for a counselor in your geographic area. [ added: See Site Statistics for all counselor pages in 2008. ]
How many new client referrals do you need to have each year to pay off the annual costs of advertising on CounselingSeattle.com? I would guess that one or two visits from one client should do it.
I would challenge you to come up with any other top-notch advertising medium that would let you run your private practice listing every day at CounselingSeattle.com's low rates. (If there is such a place, please let me know, and I will start advertising CounselingSeattle.com there tomorrow!) [ 2009 rates. ]
Feel free to share this with your peer group consultation meeting or any group of counselors. Read it to them, then take a vote and ask how many think you are being overcharged. Please let me know what they have to say. I care. [Note: 2007 was the last time an annual renewal fee was charged. An automated process came on line in 2008 which permitted advertising to be charged monthly to your credit card.]
Sincerely,
Floyd Else, MA, LMHC, NCC
[My job is helping counselors make money.]
Webmaster: http://www.CounselingSeattle.com
PO Box 6714, Bellevue, WA 98008-0714[ Email your feedback to Floyd ] [ To information about placing your advertisement on CounselingSeattle.com ]
Related Information:
What is CounselingSeattle.com all about? a recent message to advertisers on our pages.
How many people visit CounselingSeattle.com? a periodic report of page activity.
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